ZUCZUG is a Chinese lifestyle brand platform founded in 2002, also known as “Su Ran” (meaning “plainness”), that focuses on new lifestyles and promotes individualism and sustainability. It operates as a multi-brand entity with various brands for fashion, basics, sports, and artful goods, such as its fashion brand ZUCZUG, sportswear brand An Ko Rau, and eco-focused klee klee. ZUCZUG also engages in collaborative projects in arts and public welfare and is known for its efforts in sustainability through initiatives like using recycled materials and supporting community projects.