RevolutionRace (RRG Group AB) is a direct-to-consumer Swedish outdoor brand on a mission to disrupt the industry by offering premium, high-performance gear at a radically fair price. Founded in 2015 by two friends who were frustrated by the high cost of quality outdoor apparel, the brand has grown into a global phenomenon, beloved by a community of millions of adventurers.

The core of the RevolutionRace identity is a commitment to “No Nonsense” — a promise to cut out the middlemen and traditional retail markups. Instead, they invest directly in high-tech materials, innovative features, and rigorous testing, passing the value directly to the customer without compromising on quality or performance.