arth is a coined word that combines “art” and “hat.” The brand’s icon, the “jackalope,” a wild rabbit with deer antlers, is a fictional animal from America, and represents the idea of ​​”new things for your head.” The hats are designed based on Japan’s reliable hat-making techniques.

The brand name “arth” is a portmanteau of “art” and “hat”, inspired by the jackalope – our iconic antlered rabbit from North American folklore. Embracing the jackalope logo, arth consistently redefines hat styles under the brand’s core philosophy, “Try something new on your head”.

Our distinguished designs are created with the Japanese authentic hat craftsmanship.