Laneige, a South Korean cosmetics and skincare brand, was launched in 1994 by Amore Pacific. The brand, meaning “the snow” in French, focuses on hydration and is known for products like the Water Bank line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks. The brand’s cushion foundation has achieved global recognition. Some users have reported customer service issues and inconsistent product efficacy. Laneige engages in marketing, including collaborations such as with BTS member Jin.