AG Adriano Goldschmied is a premium denim and knitwear brand founded in 2000 in Los Angeles by Yul Ku and Adriano Goldschmied, a denim pioneer known as the “Godfather of denim”. The brand is known for its combination of high-quality, authentic craftsmanship, innovative sustainable manufacturing practices, and timeless, modern designs. AG’s products feature premium quality, often with unique washes achieved through Eco-friendly technologies like ozone and laser finishing, and are rooted in a commitment to sustainability and social responsibility