Perfect Diary ReadMe Lips [Denim Collection]

Easy to achieve the dreamy summer makeup look, get the same makeup-locking lippies as Mengling Yi
【Summer Makeup Lock Technology】With the new ReadMe long-lasting lip gloss, the “Hydrophobic Solid Color Layer”* is formed after applying the velvet lip stain. The lip gloss locks in the color, prevent splashes, and resists sweat. It can achieve a 96% waterproof and color retention rate after the velvet lip stain is applied and the long-lasting lip gloss is layered on top. It’s like wearing a denim coat on your lips to keep your makeup all day.
【Vacation-Ready Lip Colors】Inspired by the atmospheric color of the summer beach, the Perfect Diary Color Research Center has specially created vacation-ready lip colors for those with medium skin tones. The bright and saturated summer colors are mixed with moderate hues, creating eye-catching and easy-to-wear vacation lip colors.
【Washed Denim Design】With a classic name card design, it fits perfectly in your denim pocket. Incorporating trendy denim elements, each tube of lippies is unique with different washed gradients. It’s a stylish makeup product that you can carry with you wherever you go.

4g

Brand

Perfect Diary

Perfect Diary is a landmark brand that redefined the Chinese beauty market. It serves as the ultimate example of how to build a brand in the digital age by leveraging social media, KOLs, and a DTC model to achieve explosive growth. While it faced profitability issues and market saturation, its ongoing evolution towards a more balanced, omni-channel, and product-focused strategy shows its ambition to become a enduring global beauty player, not just a fleeting online sensation.

Vendor Information

• Store Name: Perfect Diary
• Vendor: Perfect Diary
• Address: China
  Shanghai, , B1/F, Global Harbor, 3300 Zhongshan Bei Lu, near Ningxia Lu, Putuo District
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