PRIVACY POLICY

Privacy Policy

Last Updated: July 25, 2026

1. About Barnnova and This Privacy Policy

We are Barnnova (“we”, “us”, “our”), and we are committed to protecting your privacy. Barnnova is the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws. We are a company registered in the USA, and our registered office is at 1504 Old Country Rd, Westbury, NY 11590, USA.

Barnnova operates Barnnova.com, various international websites, and the Barnnova.com iOS and Android mobile applications (collectively, the “Website“). This Privacy Policy sets out the information that we collect, the reasons for which we collect it, and how we may use and share that information.

The Website and services provided by Barnnova are not intended to be used by children under the age of 18. If you have any questions about this Privacy Policy, you can contact the Barnnova Data Protection Officer at info@Barnnova.com.

If you have any requests to exercise your legal rights, please see Section 10 (“What Are My Privacy Rights?”) below.

2. Third-Party Websites

Our Website may contain links to and from the websites of our partner boutiques, retailers, and brands (collectively, our “Partners“), advertisers, and affiliates, among others. If you follow a link to any of these websites, please note that this Privacy Policy does not apply to those websites.

We are not responsible or liable for the privacy policies or practices of those websites. Please check their policies before you submit any personal data to those websites.

3. What Information Do We Collect, and How?

When you interact with us — whether by using our Website or communicating with us — we may collect the following information about you:

(a) Information You Give Us

You may give us information about yourself if you:

  • Sign up for an account on our Website

  • Place an order for products

  • Complete any online forms (such as registration forms, competitions, surveys, or product reviews)

  • Opt in to receive our newsletters and special offers

  • Enter a competition or promotion

  • Participate in social media functions or our Beauty Community on our Website

  • Correspond with us (by email, telephone, instant messaging apps, social media, or otherwise)

Depending on what you provide, this information can include your name, address or location, phone number, email address, date of birth, gender, purchase information, shopping preferences, reviews, images, and financial information (including your credit or debit card details — although we do not hold them; our payment processors do).

If you register an account on the Website or on the Barnnova Beauty Community, you may choose to give us your photograph and nickname. From your Barnnova account, you can also invite your friends to shop at our Website (including by email, Facebook, or Twitter). Even though we let them know that we’ve received their details from you, please ensure that you have your friend’s permission before sharing their contact details with us, and only forward emails to people you know would be happy to receive them.

(b) Information We Receive From Other Accounts or Sources

We can receive information about you from other sources, such as:

  • Your other accounts (for example, when you use your Apple ID or Google Sign In on our Website)

  • Other websites, including data brokers, our Partners, social media providers like Facebook and Twitter, advertising networks and analytics partners, and payment and delivery service providers

By logging into our mobile applications via Apple, Google, Facebook, or Twitter, or linking your Barnnova account on our Website to your Apple, Google, Facebook, or Twitter accounts, you are giving us permission to obtain certain information and content from these accounts. The specific types of information we may obtain depend on your settings for that account or website and will be subject to their privacy policies.

We supplement the data you provide us with data from data-appending services such as public or social graph data in order to better serve you with content or promotions. We will append this data to our existing customer account information to better understand customers’ interests, provide more relevant product recommendations and advertising, increase our customers’ security when using our Website, and comply with our legal obligations, such as sanctions laws. This information may include household size, household income, or profession. This information can be associated with your personal information such as name, email, address, physical address, or phone number.

You can see more details about the third parties we use in Section 5.

(c) Information Our IT Systems Collect About You

Each time you visit the Website, certain information will be created and automatically recorded by our IT systems. That information includes:

  • Cookies: These small text files can help improve your experience with the Website and make it easier to interact with us. This may include storing your location or language preferences to save you from having to re-enter information when returning to the Website, or ensuring that items you wish to order don’t disappear as you navigate between pages. We also use cookies to provide you with tailored advertising. Please see our Cookie Policy for more details.

  • Device information: The information provided by your device will differ depending on your operating system and device settings (e.g., PC, Mac, iPhone, Android, or otherwise), but includes the type of device you have (e.g., iPhone 6S or Samsung Galaxy S7), the device’s IP address and location, the browser you’re using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, and crash or download error reports.

(d) Information We Collect In Store

Barnnova is always looking for new opportunities to improve your shopping experience, and this extends to your experiences in-store. When you visit our stores, you may have the opportunity to use pioneering technology to enhance your in-store experience. You may also give us information about yourself in-store if you:

  • Make a purchase using a credit or debit card

  • Complete a survey or questionnaire

  • Enter a competition or promotion

  • Provide us with feedback

  • Otherwise interact or correspond with us in-store or after your visit

Where you use a Wi-Fi-enabled device in-store, certain information may be provided by your device, which will differ depending on your device and settings. The information that may be provided is the type of device you have, the device identifier/MAC address, the proximity of the device from the access point, location of the device, and where relevant, when and for how long the device is connected to the Wi-Fi network. You can prevent information being provided by turning off the Wi-Fi feature on your device. We might also register your interactions with the products in order to enhance your in-store experience by providing you with a more personalized service during your visit and after.

4. What Do You Use My Information For?

To provide you with our services — including to allow you to order and receive products using our Website, administer your Barnnova account, and optimize your experience — we need to use your information in a number of different ways.

We also use the information for marketing and advertising purposes. Where you have told us you would like to receive marketing communications, or when you have made a purchase using our services, we and our partners will use your personal information (including your name, email address, and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information (including supplemental information received from partners that we append to our existing customer information as described below) to tailor these messages to you. You may unsubscribe from our email marketing communications by modifying your preferences in your account’s profile management section, or by following the opt-out instructions in the promotional emails that are sent to you.

You may unsubscribe from our email marketing communications by:

  • Modifying your preferences in your Barnnova account’s profile management section

  • Following the opt-out instructions in the promotional emails that are sent to you

  • Completing our Unsubscribe Form

Should your country be covered by such services, we may use your information to provide you with shopping recommendations and personal styling-related services. Therefore, you’ll have access to an improved and more interactive shopping experience. Such services will be provided along with third-party providers, which will be acting as processors.

We use third-party service providers to serve advertisements most relevant to you across your different devices and on our own and others’ websites and mobile applications. In addition to the information about your visits to our Website or usage of our mobile application, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from Barnnova or from our partners. For information about opting out of targeted advertising and controlling the use of cookies, please see our Cookie Policy.

We also carry out research, analysis, and surveys on your use of our Website and views. We keep track of your spend on our Website to see if you can benefit from our exclusive loyalty programs, VIP customer program, and Access. Finally, we use your information to confirm your identity and perform credit checks or anti-fraud checks, in order to ensure your, and our, financial security.

Please see below for the detailed purposes for which we collect your information, what specific information is collected, and the legal basis for which we purpose that data:

Purpose Information Collected Legal Basis
To register and manage your Barnnova account on our Website Name, email, password, and other additional details you may wish to add (phone number, addresses, gender) Performance of a Contract with you
To fulfil the orders you make through our Website Name, addresses, phone number, order details (products, size, price) Performance of a Contract with you
To collect payment from you Payment information (credit/debit card number, holder’s name, CVV). We don’t store them and only transfer them to our authorized payment providers Performance of a Contract with you
To provide you with our customer services Name, email, password, phone number, addresses, and your contact history with us Performance of a Contract with you and our legitimate interests in retaining you as a customer
To handle possible health and safety queries related to Beauty products Data collected for customer services, plus kind and severity of adverse reaction, affected area, and whether medical treatment was used or needed Performance of a Contract with you and compliance with a legal obligation
To monitor the quality of our customer services Name, email, password, phone number, addresses, your response to our SMS inquiries, and your contact history with us (including phone records and email/instant messaging conversations) Legitimate interests in running our business
To review and post your reviews on your orders Name, age range, skin characteristics (type, tone, concerns), and your written review Your consent
To administer, maintain, and optimize our Website and services Device information (IP address, device type), cookie identifiers, and browsing information Legitimate interests in running our business
To perform fraud and credit checks Name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, specific behavioral cookies, device information, national identifiers (driver’s license, ID cards), and publicly available information Legitimate interests to protect Barnnova and its customers from fraudulent activities and compliance with a legal obligation
To send you marketing communications and personalized offers Name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, cookie identifiers, internal identifiers, and country Legitimate interests in electronic direct marketing of similar products and services which you have acquired using our Website. Where not applicable, your consent
To manage our loyalty programs Name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level, and wealth Legitimate interests in running our business and improving your shopping experience
To provide you with personalized recommendations and enhance your experience Name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, in-store interactions with products, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level, and wealth Legitimate interests in running our business and improving your shopping experience
To provide you information through your Barnnova.com App about partner boutiques and products closer to your location Name, location, and device information Your consent to allow the Barnnova.com app to access your location
To carry out research, analysis, enquiries, and surveys on your use of our Website Name, addresses, email, device information Legitimate interests in running our business and improving our Website and your experience
To advertise and retarget advertising of our and our Partners’ products and services Email, cookie identifiers, and device information Legitimate interests in running our business
To produce aggregated statistical reports Order history (provided that the result of such reports do not identify you) Legitimate interests in running our business and improving our Website

5. Who Do You Share My Information With?

To provide our services and the Website, we work with a number of carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:

(a) Our Partner Boutiques and Brands

We rely on carefully selected partners that supply the products that you see on our Website. For selected Partners, and whenever you purchase from them, we will automatically share — unless you tell us otherwise — your name, contact information, and purchase details about the products you have acquired from them for their own marketing purposes. The usage of your personal information for the mentioned purposes will be done in accordance with the Partner’s privacy policy.

(b) Third-Party Service Providers for Business Purposes

To function properly, we rely on a number of carefully selected third parties to provide us with services and products. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products. Below you can find the types of third parties we use:

  • Courier companies that we use to deliver the products to you. These providers have a global outreach, with many local companies that can be engaged depending on your shipping address.

  • Payment providers that we use to process your payment information (including your credit/debit card details). These are based in the European Union, United States, and China and are engaged depending on your location.

  • Anti-fraud and credit check providers to keep us and you secure. Our current providers are based in the United States, Europe, and Israel.

  • Analytics and search engine providers, like Google, that we use to assist us in the improvement and optimization of the Website. These providers are based in the United States and Europe.

  • Customer Service management providers that allow us to provide our customer services and improve and manage your customer experience. Our current provider is based in the United States.

  • Marketing Tools providers that help us enable our marketing. These providers are based in the United States.

  • Performance Marketing and Recommendations Providers that help us deliver advertising and recommendations of Barnnova products tailored to your interests and needs. These providers are based in the United States.

  • Research companies that we can engage to help us carry out surveys regarding your use of our Website and Services. These providers are mostly based in the United States.

  • Third parties that administer the platforms integrated with the Website, such as the selected partners which manage your product reviews and our Beauty Community.

  • IT/technology providers that we use to support, maintain, and provide our technology and IT infrastructure. This includes Bluehost, which we use to host your information. These providers are based in the United States.

(c) Advertisers for Marketing Purposes

We can provide your information to our advertising and social media partners that you select (including Facebook and Twitter), where they require the data to select and serve relevant adverts about ours and our partners’ products and services to you and others.

(d) Third-Party Service Providers to Enrich Data

We may also enrich, match, or combine information we hold about you with data from other sources, for instance by sharing some of your personal data with selected business partners. These partners are based in the United States. We do this to better understand your customer profile and interests so that we can deliver customized offers and other personalized services.

(e) To Comply With Legal Requests

On occasion, we may be required to liaise with various regulators and law enforcement agencies in a number of different countries, whether as a result of law, a court order, or another legal process. Although we dispute requests wherever suitable, in some cases we may have to share your information with the regulators or law enforcement agencies. Where we consider it appropriate, and provided we are not prohibited from doing so by law or court order, we will attempt to notify you of these legal demands.

(f) Aggregated Information With Third Parties

We may aggregate your information with the information of other customers, creating a dataset of information about the usage of our Website, purchase of products, and other general, grouped information about our customers. Although this dataset is aggregated and anonymized, meaning it cannot identify you as an individual, it provides a valuable insight into the use of our Website, and we may therefore share it with select third parties. These parties may include providers of plugins or similar technologies (to help measure traffic), our partners and other providers (to allow them to better stock products), and our investors.

6. Transfers of Your Personal Data

By using our Website and our services, you acknowledge and accept that your personal information will be processed in the United States.

To provide our Website and our services, in accordance with the purposes set out above, we may transfer and store the personal information that we collect from you to a destination outside of the United States, either to one of our Group Companies, to one of our Partners, or to one of the third parties with which we work, as stated below:

  • When transferring personal information to one of our Group Companies outside the EEA, which may include the USA, Brazil, Russia, Japan, or China, we rely on the Commission’s model contracts for the transfer of personal data to third countries.

  • We transfer the personal information to one of our Partners outside the EEA, to the extent such transfer is needed to fulfil the contract between you and the Partner from which you are ordering the products.

7. Cookies

We use technology such as “cookies” to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.

We use the following categories of cookies on our Website:

  • Strictly necessary cookies: These cookies are essential in order to enable you to move around the Website and use its features. Without these cookies, services you have asked for — such as remembering your login details or shopping basket items — cannot be provided. These cookies will also inform us about your behavior on our Website, if we can do business with you, and protect Barnnova and its customers from fraudulent activities.

  • Performance cookies: These cookies collect anonymous information on how you use our Website (e.g., we use Google Analytics cookies to help us understand how customers arrive at our site, browse, or use our site) and highlight areas we can improve, such as navigation, shopping experience, and marketing campaigns. The data stored by these cookies does not show personal details from which your individual identity can be established. They are also used to help measure the effectiveness of an advertising campaign. You may opt in to these cookies using your browser settings.

  • Functionality cookies: These cookies remember choices you make, such as the country you visit our Website from, language, and search parameters such as size, color, or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites. You may opt in to these cookies using your browser settings.

  • Targeting cookies or advertising cookies: These cookies collect information about your browsing habits and limited aggregated demographic information in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert. The cookies are usually placed by third-party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers. For example, we use third-party companies to provide you with more personalized adverts when visiting other websites. You may opt in to these cookies using your browser settings.

You can withdraw your consent to these cookies at any time through the following options:

  • Google Analytics cookies across all websites: Please visit the Google Analytics Opt-out Browser Add-on.

  • Any other type of cookies: You can clear the cookies through your browser settings.

Please note that refusing cookies does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver adverts tailored to your web preferences and usage patterns, so you may see a greater number of adverts that are irrelevant to you and your preferences.

For more details, please see our Cookie Policy.

8. Security

Keeping you and your personal information secure is very important to us. We take a number of reasonable steps to try to protect the personal information that you provide, including:

  • Using a Transport Layer Security (TLS) to encrypt the personal data that you send us during the order process (including any financial information such as credit or debit card details).

  • Requiring you to establish a unique username and password to access your Barnnova account on our Website.

  • Not keeping details of your credit or debit card that would enable any third party to transact using that credit or debit card (such as your CVV number).

  • Regularly monitoring our servers and IT systems for possible vulnerabilities and attacks.

Unfortunately, despite this, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your personal data transmitted to or through our Website, and any such transmission is at your own risk. In particular, please keep in mind that if you voluntarily disclose personal information through other means of communication than the Website in a non-protected environment (such as through email, SMS, or online messages), then that information can be collected and used by others outside of our or your control.

9. How Long Will You Use My Information For?

We retain the data you provide to us for as long as you have your Barnnova account with us and thereafter for such period as you may have questions or a claim in relation to our services, notwithstanding any superior retention period that we may be obliged to observe in accordance with legal requirements applicable to us. In some circumstances, you can ask us to delete your data as set out below. After you have terminated your use of our services, we may store your information in an aggregated and anonymized format.

10. What Are My Privacy Rights?

You have certain rights in relation to the personal data we hold about you, which we detail below. Some of these only apply in certain circumstances as set out in more detail below. We also set out how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights, and that can include asking a set of security questions to ensure it is you. When you have appointed someone else to do the request on your behalf, that person and/or organization needs to show a valid power of attorney issued by you. We must respond to a request by you to exercise those rights without undue delay and at least within one month (although this may be extended by a further two months in certain circumstances).

To exercise any of your rights, please contact us at: info@Barnnova.com

(a) Access

You have the right to know whether we process personal data about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with. Please note that in your Barnnova account dashboard, you can see information about you, namely your account details (such as name, email, phone number, date of birth, the addresses you use for billing and shipping, your order history, and shopping preferences).

You can also request a copy of your information. If you require more than one copy of the data we hold about you, we may charge a reasonable administration fee.

We may not provide you with certain personal data if providing it would interfere with another’s rights or where another exemption applies.

(b) Portability

You have the right to receive a subset of the personal data we collect from you in a structured, commonly used, and machine-readable format and a right to request that we transfer such personal data to another party. The relevant subset of personal data is data that you provide us with your consent or for the purposes of performing our contract with you. If you wish for us to transfer the personal data to another party, please ensure you detail that party and note that we can only do so where it is technically feasible. We are not responsible for the security of the personal data or its processing once received by the third party.

(c) Correction

You have the right to correct any personal data held about you that is inaccurate. You can edit your personal information in “My Account” settings. You can also request the correction by emailing us. Please note that in some cases we can ask you to explain in detail why you believe the personal data we hold about you to be inaccurate or incomplete so that we can assess whether a correction is required.

(d) Erasure

You may request that we erase the personal data we hold about you in certain circumstances. Please see below for what those are:

  • You believe that it is no longer necessary for us to hold the personal data we hold about you.

  • We are processing the personal data we hold about you on the basis of your consent, and you wish to withdraw your consent and there is no other ground under which we can process the personal data.

  • We are processing the personal data we hold about you on the basis of our legitimate interest, and you object to such processing.

  • You no longer wish us to use the personal data we hold about you in order to send you promotions and special offers.

  • You believe the personal data we hold about you is being unlawfully processed by us.

Please note that we may retain the personal data if there are valid grounds under law for us to do so (e.g., for the defense of legal claims or freedom of expression), but we will let you know if that is the case.

Where you have requested that we erase data that we have made public and there are grounds for erasure, we will use reasonable steps to try to tell others that are displaying the data or providing links to the data to erase the data too.

(e) Restriction of Processing to Storage Only

You have a right to require us to stop processing the personal data we hold about you other than for storage purposes in certain circumstances. Please note that if we stop processing the personal data, we may use it again if there are valid grounds under data protection law for us to do so.

Listed below are the cases where you may request we stop processing and only store the personal data we hold about you:

  • You believe the personal data is not accurate for the period it takes for us to verify your claim.

  • You wish to erase the personal data as the processing we are doing is unlawful, but you want us to retain the personal data for storage only and stop processing it.

  • We wish to erase the personal data as it is no longer necessary for our purposes, but you require it to be stored for the establishment, exercise, or defense of legal claims.

  • You have objected to us processing personal data we hold about you on the basis of our legitimate interest and you wish us to stop processing the personal data whilst we determine whether there is an overriding interest in us retaining such personal data.

(f) Objection

At any time you have the right to object to our processing of data about you in order to send you promotions and special offers, including where we build profiles for such purposes, and we will stop processing the data for that purpose. You can do this by changing your marketing preferences in your Barnnova account, selecting ‘unsubscribe’ at the bottom of our marketing emails, or by completing the Unsubscribe Form. Please note that you will still receive emails related to the orders you make through our Website or updates to our Terms & Conditions and Privacy Policy.

You also have the right to object to our processing of data about you, and we will consider your request in other circumstances as detailed below:

  • We are processing the data we hold about you (including where the processing is profiling) on the basis of our or a third party’s legitimate interest, and you object to such processing. Please provide us with detail as to your reasoning so that we can assess whether there is a compelling overriding interest in us continuing to process such data or if we need to process it in relation to legal claims.

(g) Withdrawal of Consent

You can withdraw your consent at any time by changing your marketing preferences in your Barnnova account or by completing the Unsubscribe Form.

11. Complaints

If you have any questions or concerns about this Privacy Policy, please contact us:

Email: info@Barnnova.com
Mailing Address: 1504 Old Country Rd, Westbury, NY 11590, USA

12. Updates to This Policy

Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.