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Many people think all male fragrances are cologne but that’s not always the case. There’s also aftershave, eau de parfum and eau de toilette to consider. Here we share a simple guide to men’s fragrance including what the difference is between each type, how to make your fragrance last longer and how to pick a scent to suit you. What is a Cologne? Cologne is an everyday fragrance that is less concentrated than perfume. It’s often used to describe masculine scents; however, it is actually the term for lighter fragrances with a concentration of perfume oils of 2-4%. This means it will last a few hours on the skin, rather than all day. Cologne and aftershave are often thought to be the same product, however aftershave is intended as a lotion to soothe the skin after shaving rather than fragrance. Eau de Parfum: The most concentrated fragrance available, for both men and women. 10-20% Up to 8 hours Eau de Toilette: A slightly strong scent that is best used for a set occasion such as a day out or evening party. 5-15% 4-7 hours Cologne: A refreshing fragrance that contains a lighter mix of alcohol and oils. 2-4% 2-3 hours Aftershave: A lotion used to clean and calm skin after shaving with a subtle scent. 1-2% 1-2 hours